how-to-get-sms-sender-id-sms-title-dlt-registration

Let’s us understand what is SMS SenderID or SMS Title.

SMS SenderID (or SMS Title) is the unique identifier used by businesses to send branded messages rather than from a personal phone number. When a customer receives a message from a business, the SenderID is what appears in place of the phone number. For instance, you’ve likely seen messages from banks like:

  • ICICI Bank: Appears as TM-ICICIB
  • SBI Credit Card: Appears as JX-SBICRD
  • APPTOFIT: Appears as VK-APTFIT

Note that the there are some extra character with hipen (-) which is not related to us we don’t need to bother about that. All we need to decide is 6 characters after the hiphen (-).

Choosing Your SMS SenderID – Making It Unique and Relevant

Suppose your gym is named Power Gym. You could set up a SenderID such as PWRGYM. Not only does it match your brand, but it’s also easy for clients to recognize, ensuring they immediately know the source of any message. However, selecting a unique code can sometimes be tricky, as it must not conflict with existing SenderIDs. This makes the registration process all the more important.


Steps to Get Your SMS SenderID

Obtaining an SMS SenderID in India involves a DLT registration (Distributed Ledger Technology registration), a process mandated by the Indian government to minimize spam and ensure verified businesses alone use bulk SMS services. Here’s a step-by-step guide to getting your SMS SenderID.

Step 1: DLT Registration

DLT registration is essential to ensure all businesses using bulk SMS services are verified and compliant with guidelines. Major telecom providers like Vodafone, Jio, Airtel, and BSNL offer DLT registration services. While you can directly approach these providers, many businesses find it easier to work with SMS Gateway providers (service companies that facilitate SMS distribution) to handle the process.

Example: Suppose you go through an SMS Gateway provider. They handle your registration with the DLT platform, ensuring all documents are in order and guiding you through any queries. This method can save time and help avoid errors.

Step 2: Documentation

Proper documentation is vital for the approval process. Your business registration documents (such as GST registration or business licenses) should show a name that matches or closely relates to your desired SMS SenderID. For example, if your legal business name is “John Fitness Pvt Ltd” and your brand name is Power Gym, you’ll need to show some proof that “John Fitness Pvt Ltd” operates as “Power Gym” to get the SMS title PWRGYM approved.

Step 3: Costs and Fees

Registration fees are typically charged by telecom providers or SMS Gateway services to handle DLT registration on your behalf. The costs can vary depending on the service provider and level of service chosen. Consulting with providers beforehand ensures transparency and lets you compare packages to select one that fits your budget.


How Long Does It Take?

The DLT registration and SenderID approval process can take anywhere from one week to fifteen days. Sometimes, delays may occur due to holidays or high application volumes, so it’s wise to plan accordingly. Once approved, the SenderID is uniquely yours, and no other business can claim it. This exclusivity is a huge advantage for branding, as your SenderID now represents your business alone.

Benefits of Having a Unique SMS SenderID for Gyms

  1. Professionalism: Using a brand-specific SenderID, like PWRGYM, immediately establishes credibility and sets you apart from unverified numbers.
  2. Brand Recognition: Clients recognize messages from PWRGYM at a glance, which builds familiarity and trust.
  3. Spam Protection: Clients know the message is directly from your gym, ensuring transparency and minimizing the likelihood of your messages being flagged as spam.

Potential Challenges and How to Tackle Them

  • Duplicate SenderID: If another business has already registered your desired SMS title, you’ll need to select an alternative. Consider using abbreviations that still reflect your brand, like POWGYM or PWGYM1.
  • Documentation Conflicts: If your business name doesn’t clearly link to your brand name, approval might be delayed. Submitting proof of brand ownership, like trademark documents, can clarify your case.

How Does a Gym Use SMS SenderID to Engage Members?

Promotional Updates: Send targeted offers like discounted memberships or seasonal promotions. Class Reminders: Automatically remind clients of upcoming fitness classes, boosting attendance. Billing Notifications: Notify members of payment due dates, renewals, or special discounts to encourage timely transactions. Feedback Collection: Request feedback on classes or instructors to maintain a high standard of service and identify areas for improvement.

Advantages of SMS SenderID for Gyms

Pros:

  1. Builds Trust and Authority: Clients are more likely to trust messages from a professional SenderID rather than a random number.
  2. Exclusive Branding: A unique SenderID like PWRGYM solidifies your brand in clients’ minds and enhances recognition.
  3. Direct Reach: SMS messages are more likely to be read immediately than emails, making them an effective communication tool.
  4. Simple Setup: Once registered, you have lifetime access to your SenderID, ensuring consistency in all communications.

Cons:

  1. Upfront and Maintenance Costs: DLT registration, SMS Gateway fees, and ongoing SMS charges can add to operating expenses.
  2. Time-Consuming Registration: While registration is straightforward, the approval process can sometimes take weeks, especially during peak times or holidays.
  3. Limited Characters: SMS messages limit you to a certain number of characters, so concise messaging is essential.

How to Register and Start Using Your SMS SenderID

To begin using your new SenderID, follow these steps:

  1. Contact Your SMS Gateway Provider: Set up an account if you haven’t done so already.
  2. Integrate the SenderID with Your Management System: Many gym management software solutions, like APPTOFIT, integrate seamlessly with SMS services.
  3. Create Your First Campaign: Design short, effective messages like “Welcome to PWRGYM! We’re excited to help you reach your fitness goals.”
  4. Analyze Feedback and Adjust: Pay attention to customer feedback and engagement metrics to continuously improve messaging effectiveness.

Investing in an SMS SenderID is a valuable decision for gym owners aiming to enhance brand recognition, build credibility, and engage clients effectively. Although the registration process may seem complex initially, the long-term benefits make it a worthwhile investment. From promotional messages and billing reminders to client feedback requests, having a custom SMS SenderID strengthens the connection between your gym and its members.

With your SMS SenderID in place, you’ll find it easier to engage clients directly and professionally. So, take the next step, complete the DLT registration, and watch your gym’s brand identity and communication efforts improve.

If you own a Gym/Fitness Center register with us for Online Gym/Fitness Management Software and we will help you through the DLT Registration and your client’s will receive Payment Messages, Auto Reminder Message, Birthday messages etc on your Gym/Fitness Center name.